• Categories
  • On Paper Podcast:
    Episode 001

    In the first episode of On Paper, host, David Crew, speaks with Mark Suwyn, CEO of NewPage Corp., about the risks associated with importing Asian coated paper. Suwyn expands on this topic to include ways in which his company’s “Story” campaign is helping make brand leaders aware of the many positive environmental and social reasons to buy local.

    Get the Flash Player to see the wordTube Media Player.

    To suggest a topic for discussion, or a person to be interviewed by On Paper’s David Crew, please contact our producer by emailing contact@papertellsastory.com.

    General inquiries and comments welcome too! Click here to be redirected to iTunes where you can subscribe FREE to “On Paper” and be immediately notified of every new “On Paper” episode.

    1 2 3

    Truth and Consequences: Unnatural Strains on Natural Resources

    Thousands of acres of forest destroyed around the globe every day, ravaging indigenous communities and the world’s carbon balance at the same time—that’s the legacy of rampant deforestation tactics still fueling some of today’s paper products market.1,2

    Asian imports make up to an estimated 40% of the North American coated sheet paper market, but in many cases, consumers and corporations are not aware of the real source behind the paper they use. Many importers use private label brand names or re-branded names that obscure their identity and true manufacturing origins. It’s just one of a variety of surprises that can be found beneath the surface of paper’s global supply chain.

    IMAGE: Container lot located in the US port city of Long Beach, CA

    Unless they choose paper from a known source, with a verifiable supply chain, many North American paper buyers risk unknowingly supporting environmentally destructive practices. Businesses may be risking unwanted “surprise” consequences such as negative publicity and pressure from consumer and environmental groups that can jeopardize their organization’s and clients’ reputation, brand and revenues.

    For example, Indonesia is the scene of some of the most extensive environmental damage. Timber shortages faced by Japan, China and Korea have fueled escalation of timber theft in Indonesia.3 The Food & Agriculture Organization’s forestry department reported that a disturbing 75% of all logging in Indonesia is illegal.4 At least 72% of Indonesia’s original forest has been destroyed and a World Bank study estimates that each year, an area of forest the size of Belgium is lost.5

    But Indonesia is only one example; many other countries are risking their resources. Russia, for example, supplies fiber to China, Japan, Korea, and certain parts of Western Europe.6 The extent of illegal logging in Russia is estimated to be 20-30%; in some regions the estimates are much higher.7 Unless North American consumers and corporations know and can trust their paper supplier, they risk buying paper that was illegally harvested, contributing to global resource depletion, as well as related problems such as logging of protected species and violation of human rights for indigenous communities.7

    According to the World Business Council for Sustainable Development: “Illegal logging has risen to the top of the international forestry agenda over the past five to ten years. It is acknowledged as a major problem by governments, the forest industry, labor and trade organizations, and non-governmental groups. Illegal logging can result in loss of government revenues, unfair competition, increased poverty and destruction of important ecosystems.”7

    1 2 3

    Social Impact: The Human Cost

    One of the gravest “true costs” of buying or selling paper without traceability or a verifiable supply chain is the potential human toll. While transparency has become a hallmark for many paper suppliers in North America, some imported paper, particularly from Asia, raises questions—and risks—regarding human rights practices associated with procurement and processing.

    According to the World Business Council for Sustainable Development, “Illegal logging is acknowledged as a major problem by government, the forest industry, labor and trade organization, and non-governmental groups. Illegal logging can result in loss of government revenues, unfair competition, increased poverty and destruction of important ecosystems.”1

    Forests are home to an estimated 800 million people throughout the world.2 Because of illegal or unethical logging practices, indigenous people are struggling for their rights in many paper producing regions around the globe.3

    According to the Environmental Paper Network, “The land rights of indigenous peoples and rural communities must be respected, but in some regions they are violated in the course of activities by pulp and paper corporations. When paper companies are granted concession to log forests and/or establish fiber plantations without gaining the full and informed prior consent of local communities or indigenous peoples with customary rights on that land, this is an abuse of the land rights of those people and communities. Unfortunately, these abuses are too widespread.”3

    In Riau, Sumatra, the loss of community forest has lead to the loss of indigenous livelihoods including hunting, fishing, honey gathering, medicinal herbs and lumber for housing, furniture and much more.3 In the Kuntu village of Riau, the community found that their traditional lands had been signed away when the paper companies’ bulldozers arrived. Violent clashes in Riau have lead to property damage, injuries and fatalities.3

    In 2003, Human Rights Watch recommended that the Indonesian government investigate and prosecute those involved in incidents of violence involving the pulp and discontinue the practice of creating private militias and armed groups involved in the conflicts.4

    Labor and Safety Questions

    Although North American paper suppliers are required to comply with stringent labor and safety regulations, such as those monitored by OSHA, the employment practices of international suppliers are not always as carefully controlled. This raises questions for buyers who do not know the manufacturing practices associated with the paper they purchase.

    China is the second biggest paper producer in the world after the USA.3 Because labor practices associated with some paper imported from China are largely untraceable, questions about labor practices can create concerns for paper buyers. This is especially true as reports of human rights abuses throughout China and its manufacturing industries in general have surfaced.5



    1 2 3